A prestigious brand that is repositioned by its location in the city of Antwerp: Kelderstraat (Bourla Schouwburg).
An existing building providing neither an easy spatial organization solution, nor a quality visual impact via its facade.
A marketing and architectural analysis, a construction cost analysis that recommends demolishing the building.
The creation allowed the realization of a case for brands, … today and tomorrow.
client : Jules Hayen
sector : retail /food