Create a universe for the signage in coherence with the name, the historic site and the new building.
How to raise awareness about the size of the site? Increase the focus on the entrances to the site?
A global communication guideline: “Docks Bruxsel welcomes you” and the parking already reflects the brand identity.
Sculptures at the entrance, a repetitive urban sign as well as graphic elements to guide the customer and announce the offer, all proportional to the size of the site.
The food court has its own Identity.
client : Equilis Belgium
sector : retail / shopping district
location : Brussels