Docks Bruxsel Parking
How to raise awareness about the size of the site? Increase the focus on the entrances to the site?
A global communication guideline: “Docks Bruxsel welcomes you” and the parking already reflects the brand identity.
Sculptures at the entrance, a repetitive urban sign as well as graphic elements to guide the customer and announce the offer, all proportional to the size of the site.
client: Equilis Belgium / Indigo
sector: retail / shopping center
location: Bruxelles
How to raise awareness about the size of the site? Increase the focus on the entrances to the site?
A global communication guideline: “Docks Bruxsel welcomes you” and the parking already reflects the brand identity.
Sculptures at the entrance, a repetitive urban sign as well as graphic elements to guide the customer and announce the offer, all proportional to the size of the site.
client: Equilis Belgium / Indigo
sector: retail / shopping center
location: Bruxelles