Pierre Marcolini

A prestigious brand that is repositioned by its location in the city of Antwerp: Kelderstraat (Bourla Schouwburg).

An existing building providing neither an easy spatial organization solution, nor a quality visual impact via its facade.

A marketing and architectural analysis, a construction cost analysis that recommends demolishing the building.

The creation allowed the realization of a case for brands,… today and tomorrow.

client: Jules Hayen
sector: retail / food

architects: Patrick Van Ghendt, Franck Serlippens