Pierre Marcolini
A prestigious brand that is repositioned by its location in the city of Antwerp: Kelderstraat (Bourla Schouwburg).
An existing building providing neither an easy spatial organization solution, nor a quality visual impact via its facade.
A marketing and architectural analysis, a construction cost analysis that recommends demolishing the building.
The creation allowed the realization of a case for brands,… today and tomorrow.
client: Jules Hayen
sector: retail / food
architects: Patrick Van Ghendt, Franck Serlippens
A prestigious brand that is repositioned by its location in the city of Antwerp: Kelderstraat (Bourla Schouwburg).
An existing building providing neither an easy spatial organization solution, nor a quality visual impact via its facade.
A marketing and architectural analysis, a construction cost analysis that recommends demolishing the building.
The creation allowed the realization of a case for brands,… today and tomorrow.
client: Jules Hayen
sector: retail / food
architects: Patrick Van Ghendt, Franck Serlippens