City 2 has to be a symbolic place in its city.
CLIENT AG Real Estate Development
SECTOR Retail / Shopping Center
LOCATION Brussels, City 2
DISCIPLINES Concept (Interior Architecture, Graphic Design, Signage & Wayfinding (exterior & interior)
How can this place speak to all Brussels residents and commuters?
The architecture, the organization of the flows and layout as well as the global look & feel were defined by the architects of the project. You Studio completed the story by developing (all) the elements that contribute to the customer experience and the brand identity.
The evidence of creating a place with the specific Brussels urban code, reflecting life and dynamism through graphics, colours & shapes.The kiosk design, the food court as well as the store signs were all worked in this spirit with specific guidelines for each.