Create a strong brand environment for this destination, a name & a logo.
SECTOR Retail / Multi-functional site
DISCIPLINES Branding, Graphic Design, Copywriting
LOCATION France, Tarn
How to optimally promote a site under development, its assets and environment?
Create a place identity related to strong local values to generate an emotional and true connection. The developed brand is inspired by the architecture, modernity, and divided into several cells integrated into the landscape.
A logotype designed to be used in different variants for signage objects on the site to reinforce the brand story.