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DOCKS Bruxsel

Create a universe for the signage in coherence with the name,
the historic site and the new building.

 
 

YEAR 2016

CLIENT Equilis Belgium

SECTOR Retail / Shopping District

DISCIPLINES Concept (Graphic design, signage & wayfinding (exterior & interior),  Urban developments), Development, Project tracking

ARCHITECTURE Art & Build

THE QUESTION

How to apply the graphic charter throughout the customer journey? How to raise awareness about the size of the site? Increase the focus on the entrances to the site?

THE SOLUTION

A global communication guideline:  "Docks Bruxsel welcomes you” and the parking already reflects the brand identity.
Sculptures at the entrance, a repetitive urban sign as well as graphic elements to guide the customer and announce the offer, all proportional to the size of the site.
The food court has its own Identity.

 
 
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