Create a universe for the signage in coherence with the name,
the historic site and the new building.
CLIENT Equilis Belgium
SECTOR Retail / Shopping District
DISCIPLINES Concept (Graphic design, signage & wayfinding (exterior & interior), Urban developments), Development, Project tracking
ARCHITECTURE Art & Build
How to apply the graphic charter throughout the customer journey? How to raise awareness about the size of the site? Increase the focus on the entrances to the site?
A global communication guideline: "Docks Bruxsel welcomes you” and the parking already reflects the brand identity.
Sculptures at the entrance, a repetitive urban sign as well as graphic elements to guide the customer and announce the offer, all proportional to the size of the site.
The food court has its own Identity.