Attract also the employees of the offices around
CLIENT AG Real Estate Development
SECTOR Retail /Food Court
LOCATION Brussels, City 2
DISCIPLINES Full Concept (Strategy, Naming, Layout, Design & Packagings), Development
How to create one attractive place, “food court” with 17 restaurant units, in coherence with the global shopping place of City 2?
reate a nice place to pause and share, allowing everyone to eat on the spot or take away a very diversified supply of food. In the same way as for the other parts of the shopping, life and dynamism have here also been reflecting through graphics, colours & shapes. The signs & shop fronts of the restaurant units received specific guidelines so that the whole is harmonious and reflects the same perception of quality.
However the different brands were encouraged to be as creative as possible within these guidelines to contribute to the general effervescence!
Guidelines for the communication around ‘Eats’ were also established.