Car Park Gent Zuid
Guide visitors in the car park to a more direct connection with the Shopping.
SECTOR Public space - Retail / Car Park
DISCIPLINES Graphic design, Signage + Wayfinding, Development, Supervision of the works
How to propose effective signage in addition (in non-competition) with the signage of the Car Park identity?
Develop a solution of mega graphics, in the spirit of the City, on the walls as a decor. The pedestrian route has also been taken into consideration with pictograms on pedestrian crossings and with additional information on columns.