Make holistic care friendly, approachable and accessible to a wide audience while maintaining position of expertise and quality, to face the competition of retail chains.
CLIENT Dame Nature
SECTOR Retail / Well-being
GLOBAL MISSION Full concept (identity, layout, design & brand communication), Development, Progress tracking
How can wellbeing and nutrition products be easily understandable for people without knowledge of the specific ingredients and their health benefits?
Create a system of iconography that represents the benefits you feel from different areas of wellbeing. Products are organized by category, each with their own joyful expression. The result is a welcoming and easy-to-navigate environment.