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Happy

Make holistic care friendly, approachable and accessible to a wide audience while maintaining position of expertise and quality, to face the competition of retail chains. 

 
 

YEAR 2018

CLIENT Dame Nature

SECTOR Retail / Well-being

GLOBAL MISSION Full concept (identity, layout, design & brand communication), Development, Progress tracking

THE QUESTION

How can wellbeing and nutrition products be easily understandable for people without knowledge of the specific ingredients and their health benefits?

THE SOLUTION

Create a system of iconography that represents the benefits you feel from different areas of wellbeing. Products are organized by category, each with their own joyful expression. The result is a welcoming and easy-to-navigate environment.

 
 
 
 
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