A new expression to establish its position as a challenger.
SECTOR Retail / Showroom
STATUS Pitch /Multi-country competition
LOCATION Periphery showroom
SURFACE 450 to 750 m2
DISCIPLINES Branding, Communication, Graphic design, Signage + wayfinding, Interior architecture, Architecture
A leading brand in Belgium.
The perception changes according to the location, whether in Flanders, Brussels or Wallonia.
A challenger brand in France.
Periphery showroom codes are qualitatively modified.
Brand expression increasingly close to the interior design showroom expression.
Spaces to live in rather than kitchen furniture.
A new expression to install its positioning.
Stand Batibouw 2018