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IXINA

A new expression to establish its position as a challenger.

 
 

CASE 2018

SECTOR Retail / Showroom

STATUS Pitch /Multi-country competition

LOCATION Periphery showroom

SURFACE 450 to 750 m2

DISCIPLINES Branding, Communication, Graphic design, Signage + wayfinding, Interior architecture, Architecture

DESCRIPTION

A leading brand in Belgium.
The perception changes according to the location, whether in Flanders, Brussels or Wallonia.
A challenger brand in France.
Periphery showroom codes are qualitatively modified.
Brand expression increasingly close to the interior design showroom expression.
Spaces to live in rather than kitchen furniture.
A new expression to install its positioning.

 
 
 
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Stand Batibouw 2018

 
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