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Les Arbres Rouges

Creation of an innovative outdoor commercial place with sustainable values.

 
 

YEAR 2007

CLIENT Axa Belgium

SECTOR Retail / Retail Park

LOCATION Mont-Saint-Guibert - 10.000sqm (first phase) 20.000sqm (second phase) - 12.000.000€ 

ARCHITECTURE You Studio in association with Archiwind

COMPETITION Winner

THE QUESTION

How to propose a new unique experience based on a commercial mix that shifts away from the existing offer of the area (Wavre & Louvain-La-Neuve)?

THE SOLUTION

Fully integrated into its green environment with underground car parks and green roofs. A place identity and signage related to nature, signs visible from the highway. The proposal to go for a thematic offer for this place in line with the environment to reinforce the brand positioning.

 
 
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