Les Arbres Rouges
Creation of an innovative outdoor commercial place with sustainable values.
CLIENT Axa Belgium
SECTOR Retail / Retail Park
LOCATION Mont-Saint-Guibert - 10.000sqm (first phase) 20.000sqm (second phase) - 12.000.000€
ARCHITECTURE You Studio in association with Archiwind
How to propose a new unique experience based on a commercial mix that shifts away from the existing offer of the area (Wavre & Louvain-La-Neuve)?
Fully integrated into its green environment with underground car parks and green roofs. A place identity and signage related to nature, signs visible from the highway. The proposal to go for a thematic offer for this place in line with the environment to reinforce the brand positioning.