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Louis Delhaize

Affirming its positioning in local trade.

 
 

YEAR 2015

CLIENT GF4

SECTOR Retail / Food

DISCIPLINES Full Concept (identity, layout, brand communication)& Development

THE QUESTION

What are the right codes?

THE SOLUTION

Be perceived as a local grocery store. The use of a direct tone of voice, it is Louis who speaks to the customers.
A discovery walk through the aisles to highlight the products, a consumption area for breakfast and a large counter for fresh produce (catered dishes & sandwich bar) are part of the concept. 
Wood and slate are used for authenticity.