Affirming its positioning in local trade.
SECTOR Retail / Food
DISCIPLINES Full Concept (identity, layout, brand communication)& Development
What are the right codes?
Be perceived as a local grocery store. The use of a direct tone of voice, it is Louis who speaks to the customers.
A discovery walk through the aisles to highlight the products, a consumption area for breakfast and a large counter for fresh produce (catered dishes & sandwich bar) are part of the concept.
Wood and slate are used for authenticity.