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Marcolini Antwerpen

Create a visual impact of quality via its facade.

 
 

SECTOR Retail

DISCIPLINES Architecture & Interior architecture

DESCRIPTION

A prestigious brand that is repositioned by its location in the city of Antwerp: Kelderstraat (Bourla Schouwburg).
Owner, Mr. Jules Hayen, who is very attentive to luxury brands.
An existing building providing neither an easy spatial organization solution, nor a quality visual impact via its facade.
A marketing and architectural analysis, a construction cost analysis that recommends demolishing the building.
The creation allowed the realization of a case for brands, ... today and tomorrow.