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Mujgan

Give kebabs the credit they deserve with a more upscale approach.

 
 

YEAR 2018

CLIENT Dam Food

SECTOR Retail / Food / Fast Good

LOCATION Developed restaurant concept about 112sqm, opening location yet to be determined

DISCIPLINES Full concept (identity, layout, design & brand communication, Development, Progress tracking

THE QUESTION

How can the current image of generally unhealthy food be swapped for a good quality option for lunch or dinner ?

THE SOLUTION

Invite clients to see the preparation in an open concept kitchen, create transparency around the ingredients, meat quality and preparation process.
As a meat producer, stand out from others at this level with a wide choice of meat.
Create a playful visual language that invites you to eat with your hands as if you were in your mother’s kitchen.