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Ohhh

Create a strong brand environment to face the competition from the retail chains.

 
 

YEAR 2016,2017 & 2018

CLIENT Marco Cianci

SECTOR Food sector / shop & kiosk

LOCATIONS L’Esplanade Shopping (shop), Nivelles Shopping (kiosk), The W Shopping (kiosk)    

DISCIPLINES Full concept (identity, layout, design & brand communication), Development, Project tracking

THE QUESTION

How to create as much appeal for the prepackaged sweets as the bulk sweets to increase sales?

THE SOLUTION

A positioning as a specialist in the field, differentiation with attractive gift packs and a pop and fresh universe. Each product label tells a different story. There is an easy link between the brand name and the offer.
Based on the shop concept, a kiosk concept has also been developed.
The latest kiosk model is designed on wheels to be mobile and meet today’s demand for flexibility.

 
 
 
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