Create a strong brand environment to face the competition from the retail chains.
YEAR 2016,2017 & 2018
CLIENT Marco Cianci
SECTOR Food sector / shop & kiosk
LOCATIONS L’Esplanade Shopping (shop), Nivelles Shopping (kiosk), The W Shopping (kiosk)
DISCIPLINES Full concept (identity, layout, design & brand communication), Development, Project tracking
How to create as much appeal for the prepackaged sweets as the bulk sweets to increase sales?
A positioning as a specialist in the field, differentiation with attractive gift packs and a pop and fresh universe. Each product label tells a different story. There is an easy link between the brand name and the offer.
Based on the shop concept, a kiosk concept has also been developed.
The latest kiosk model is designed on wheels to be mobile and meet today’s demand for flexibility.