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Pierre Bleue Belge

Creation of a new brand identity, developed through communication & marketing tools.  Assert its position of challenger.

 
 

YEAR 2018-2019

SECTOR Retail / Building sector

DISCIPLINES Branding, Graphic design, Copywriting

THE QUESTION

How to communicate the new chapter added to the company timeline while preserving more than three centuries of history.

THE SOLUTION

For this resolutely future oriented family business, the new branding and logo is a balance between tradition & modernity.