Communicate about the commercial offer from the outside of the building
YEAR 2015 - 2017
CLIENT AG Real Estate Development
SECTOR Retail / Shopping Center
DISCIPLINES Global Mission : Concept (signage & wayfinding exterior & interior), Development, Project tracking
How to allow the brands to communicate on the side of Place de la Monnaie and Place De Brouckère by respecting the urban constraints as well as the architecture?
A unifying high tech device; black boxes with leds whose development has required special attention. The particularity of the developed object is that the information diffused on the led screens is not fixed. The screens have a double function, to inform about the offer but also about the events that take place in Brussels.
The main brands (Uniqlo, Flying Tigers & Decathlon) have been accompanied in their shop front communication regarding the specific rules that we established.
A communication system for the brand The Mint as well as for the tenants has been developed to inform the flow coming from the outside (entrance metro).