Themint1.jpg
 

The Mint

Communicate about the commercial offer from the outside of the building

 
 

YEAR 2015 - 2017

CLIENT AG Real Estate Development

SECTOR Retail / Shopping Center

ARCHITECTURE DDS+

DISCIPLINES Global Mission : Concept (signage & wayfinding exterior & interior), Development, Project tracking

THE QUESTION

How to allow the brands to communicate on the side of Place de la Monnaie and Place De Brouckère by respecting the urban constraints as well as the architecture?

THE SOLUTION

A unifying high tech device; black boxes with leds whose development has required special attention. The particularity of the developed object is that the information diffused on the led screens is not fixed. The screens have a double function, to inform about the offer but also about the events that take place in Brussels.

The main brands (Uniqlo, Flying Tigers & Decathlon) have been accompanied in their shop front communication regarding the specific rules that we established.

A communication system for the brand The Mint as well as for the tenants has been developed to inform the flow coming from the outside (entrance metro).

 
 
 
 
DSC_7695 copie.jpg
 
Themint3.jpg
 
 
 
Themint3.jpg
 
cahier2.jpg
 
cahiercompo.png
 
 
 
Themint6.jpg
 
 
 
Themint_interior2.jpg
 
Themint_interior1.jpg
 
20150714 type 1d-Scène 11.png
 
 
 
Themint_interior3 copie.jpg