How do people understand an environment?
What is their perception of it?
Over the past years, You Studio has developed tools to help people make the most of their environment. Our expertise in wayfinding has pushed our design thinking into making complex environments easy to understand.
Our perception of wayfinding has evolved, integrating its expression into the global identity of an office, a parking lot, a shopping mall, a city, and much more.
Beside orienting users’ movement in a space (pedestrians or drivers), wayfinding has become part of a real branding expression in terms of graphic design and sculpture of objects, and its latest digital.